Top 5 Design Trends We’re Using at Crosseller in 2025
May 9, 2025
By Ndiene Mabade – Web Designer at Crosseller
Web design is evolving faster than ever in 2025. With users demanding faster experiences, cleaner layouts, and more interactive features, keeping up with trends isn’t optional — it’s essential for business success.
At Crosseller, we stay on the cutting edge of design so your website doesn’t just look beautiful — it performs. Here are the top 5 trends we’re embracing this year:
1. Minimalist Layouts With Purpose
Minimalism isn’t about removing everything — it’s about removing distractions.
We create designs with:
Generous whitespace to reduce clutter
Clear content hierarchies for fast scanning
Strategic CTA (call-to-action) placements to drive conversions
Our minimal layouts help users focus on what matters — your offer.
Example: For a fitness brand, we used a clean white background, large bold headings, and vibrant action buttons that guide users straight to bookings.
2. Bold, Personality-Driven Typography
Fonts tell a story. In 2025, more brands are using expressive, eye-catching fonts that reflect their identity.
Tech companies lean toward sharp sans-serifs
Luxury brands prefer elegant serifs
Creative brands go bold, playful, or handwritten
At Crosseller, we pair fonts for contrast and clarity — using one for headlines and another for body text to create flow and balance.
We even integrate Google Fonts and Adobe Fonts to give you a unique, licensed look.
3. Custom Graphics & Brand-First Illustrations
Forget stock photos that look generic or overused. Modern users crave authenticity and visual storytelling.
We design:
Custom icons that match your services
Illustrations that explain complex ideas
Brand visuals that boost recognition
Illustrations also load faster than photos and scale better on mobile — win-win.
For one client, we illustrated a custom onboarding guide that simplified their services and improved sign-ups by 32%.
4. Dark Mode Compatibility
Dark mode has become standard on devices and apps — your site should support it too.
We offer dual-mode design:
Light mode by default
Dark mode toggle for user choice
High contrast and accessible color schemes
This helps improve usability at night, reduce eye strain, and enhance modern appeal.
5. Micro-Animations for Smart Interaction
Subtle motion catches attention, adds life to your site, and gives feedback to users.
We use micro-animations for:
Hover effects (buttons glow, icons bounce)
Scrolling transitions
Loaders and pre-load animations
Subtle form validations (like checkmarks)
These effects improve engagement without slowing performance. We balance animation with simplicity so your site still loads fast — a key ranking factor in SEO.
Bonus: We Mix Strategy With Style
At Crosseller, we don’t just chase trends. We apply them intentionally — guided by business goals, industry standards, and user behavior.
Whether you’re selling a product, offering a service, or building a brand, we design with purpose — from wireframe to launch.
Want a Website That’s Modern, Smart, and Effective?
If you’re ready to stand out online in 2025, let’s work together. As a designer at Crosseller, I’ll help you create a website that’s visually impressive, user-friendly, and built for results.
📧 Email: [email protected]
📱 WhatsApp: +27 66 137 6300
🌐 Website: https://crosseller.com
Let’s bring your business to life — the smart way.
